Steps for Creating Cluster Directory Pages

NOTE:

  • Primary Keyword: is the same across the entire page

  • Niche: industry

  • Example: structural repair (primary keyword) in autobody (niche)

Step 1: Create Branded Images in Canva

Section 1: Creating Branded Square Images

  1. Open up Canva
  2. Create a set of 5 new branded square images. A template will be available for each client. Make a copy of the template...Note, 1 of the image should be the client brand image. The other nine will be the product images.
    • Dimension is 650 x 650 px
  3. File name of the file is as followed: Directory Square Near Location - Name of Client - Location
    • Example: Directory Square Near Chatsworth - Evan Guston Photography - Calabasas, CA
    • Note: Location is the city we are focusing on for this Directory Page
  4. Name of each image is as followed: Keywords Near Location - Name of Client - Location
    • Example: Best Mitzvah Photographer Near Chatsworth - Evan Guston Photography - Calabasas, CA
  5. Download the branded images as a PNG file (it will come down as a zipped file)
  6. Locate the zipped file and extract it
  7. Upload the individual extracted files to GHL under the Media Storage. You will choose the niche folder and put it in the Square folder. 5 of the images will be used in the Sponsored Section. The rest can be used in the Featured Client Section

Section 2: Creating Directory Banner

  1. Open up Canva
  2. Create a directory banner. A template will be available for each client. Make a copy of the template
  3. File name of the file is as followed: Directory Banner Images Near Location - Name of Client - Location
    • Example: Directory Banner Images Near Chatsworth - Evan Guston Photography - Calabasas, CA
    • Note: Location is the city we are focusing on for this Directory Page
  4. Name of the image is as followed: Keywords Near Location - Name of Client - Location
    • Example: Best Mitzvah Photographer Near Chatsworth - Evan Guston Photography - Calabasas, CA
  5. Download the branded banner image as a PNG file
  6. Upload the file to GHL under the Media Storage. You will choose the niche folder and put it in the Banner folder

Step 2: Create cluster directory pag

  1. Go to the niche you are working on
  2. The cluster page will begin with CLONE
  3. Click on the 3 dots located on the top right
  4. Click on Setting to rename the page
    • Naming should be as followed: Keywords near Location
    • Example: Best Mitzvah Photographer near Calabasas
    • update the path to be /keyword-location...for example: collision-repair-agoura-hills
    • Click on blue button called Update Page
  5. Click on the blue button and choose Edit in New Tab
  6. You will be updating this page with codes from these generator. Note from now on this page will be called "Cluster Page"

Step 3: Add Images to the Sponsored Section

  1. Click on the Button – Click on the "Sponsored Section Generator" button above.
  2. Get the Image URL from GHL:
    • Go to GHL (Go High Level).
    • Hover over the image you want to use.
    • Click on the three dots (⋮) that appear.
    • Select "Get URL" and copy the URL.
  3. Paste the URL – Go back to the form and paste the copied URL into the "URL" section.
  4. Enter the Alt Description – Follow this format:
    • Keywords Near Location - Name of Client - Location
    • Example: Best Mitzvah Photographer Near Chatsworth - Evan Guston Photography - Calabasas, CA
  5. Complete the Form – Fill in any remaining details and submit.
  6. Copy the code – Copy the code and paste in the Cluster Page.
    • Select the section called Section 2: Sponsor Section
    • Click on Custom HTML/Javascript code.
    • On the left side, click on Open Code Editor
    • Paste the code and hit the Save blue button

Step 4: Run the Directory Hero Generator

  1. Run the Directory Hero Generator
    • Generate the details for the Hero Generator by clicking ChatGPT Directory Hero Generator.
    • The generator will prompt you for:
      • Keyword
      • Industry
      • Location
    • It will then generate a Title, Subtitle, and CTA (Call-to-Action).
  2. Paste the Generated Content
    • Copy the Title, Subtitle, and CTA from the generator.
    • Paste them into the Directory Hero Generator form.
  3. Get the Google Map URL for the Featured Client
    • Use the table below to find the client and copy their Google Map URL (if available).
    Client Google Map
    SoCal Climate ControlView Map
    IRC Roof SolutionsView Map
    Honest Spices
    The Coronado Flower Lady
    Practice Sales & AppraisalsView Map
    Chaplin Public AdjustingView Map
    Blayne Pacelli - Rodeo RealtyView Map
    Hovee's Autobody & PaintView Map
    David Slater Injury Law FirmView Map
    Rainbow Restoration of NorthridgeView Map
    Rainbow Restoration of Seal BeachView Map
    SERVPro of San GabrielView Map
    Supreme Mechanical CorpView Map
    TM Scrap MetalsView Map
    LocksmithologyView Map
    We Help You HostView Map
    Joe Montague AgencyView Map
    Quality Roof & MaintenanceView Map
  4. Get the Form Embed Code from GHL
    • Go to GHL (Go High Level).
    • Navigate to Sites → Forms.
    • Select the correct form for the niche you are working on.
    • Open the form and click Integrate.
    • Click Copy Embed Code and paste it into the form.
  5. Add a Background Image
    • Use the image uploaded in Step 1.
    • Go back to GHL, locate the uploaded image, and copy its URL link.
    • Paste the image URL into the form.
  6. Insert the Generated Code into the Pillar Page
    • Once the code is generated, copy and paste it into the Pillar Page.
    • Select the second "<> Custom HTML/Javascript Code" option.
    • On the left side, click Open Code Editor.
    • Paste the code and click the blue "Save" button.

Step 5: Generate Blog Section

1. Run the Directory Topic Blog generator

2. Provide Required Information

  • Enter your Keywords
  • Specify the Location
  • For blog type, type "Why hire a professional..."

3. Generate the Blog Content

  • Allow the AI to generate the complete blog content
  • Review the content to ensure it meets your requirements

4. Implement the Blog on Cluster Page

  • Copy the generated code
  • Navigate to your Cluster Page
  • Locate the section labeled "Section 4: Blog Section"
  • Paste the code into this section

5. Save Your Changes

  • Click the Save button to apply the changes
  • Verify that the blog displays correctly on your page

Step 6: Generate Directory Map

1. Run the Directory Map Generator

2. Generate Content with AI

  • Use AI to generate the header, subheader, and CTA
  • You will need to provide:
    • Primary keyword
    • Location

3. Update Map Section Content

  • Go to the GHL Cluster Page
  • Navigate to the Section 6: Map Section
  • Update code and click SAVE

5. Save Your Changes

  • Ensure all content is properly updated
  • Save the changes to the Cluster Page
  • Verify that the map displays correctly with the updated content

Step 7: Generate FAQ Section

1. Run the FAQ Generator

  • Click the FAQ Generator button above in the AI interface

2. Provide Required Information

  • Enter the niche or industry when prompted
  • Allow the AI to generate frequently asked questions and answers

3. Copy the Generated Code

  • Once the AI has completed the task, review the generated content
  • Copy the entire code generated by the FAQ Generator

4. Navigate to the Section 7: FAQ

  • Go to your Cluster Page
  • Locate the Section 7: FAQ section

5. Update and Save

  • Open the code editor for the FAQ section
  • Paste the generated code
  • Save your changes
  • Verify that the FAQ section displays correctly

Step 8: Publish the Site

1. Click Save

  • Make sure all content is completed, then click Save

2. Update the SEO Meta Data

  • Go to the SEO Settings section of the page

3. Enter the Title

  • Set the Title to the name of the webpage
  • Example: Auto Repair Near Chatsworth

4. Write the Description

  • The Description should start with the title
  • Then add: Directory of [niche] including [client name]

5. Enter the Keywords

  • Add these as keywords:
    • Primary keyword
    • Primary keyword + location
    • Location only

6. Set the Author

  • Set Author as Media Vines Corp

7. Verify the Social Image

  • Ensure the Social Image is already set

8. Add Custom Meta Tags

  • Generate the meta tag by Clicking on Meta Description Generator to generate a meta description
  • copy the content
  • Under Links & Tags, do the following:
    • Delete the current meta tags
    • Click on +Add button under the Custom Meta Tags.
    • Type Description for NAME and
    • Copy the generated meta description in the CONTENT section

9. Add the Canonical Link

  • Copy the current Webpage URL and paste it into the Canonical Link field

10. Click the Update SEO Meta Button

  • Click the Update SEO Meta blue button to save your SEO settings
  • if you do not not see the blue button: click on Language and click on TAB twice and you should see the blue button.

11. Final Publish Actions

  • Click the Save button again
  • Then click the Publish blue button
  • Finally, click on the Webpage Link to view the live page

Step 9: JSON Schema

1. Click the JSON Schema Generator Button

  • Click the JSON Schema Generator button above in the AI interface
  • Then click the Start to Begin button

2. Enter Business Information

  • Follow the instructions provided by the AI
  • Enter the Business Name and the Webpage URL of the Pillar Page

3. Verify the Script Tag

  • Make sure the generated schema code includes the <script type="application/ld+json"> tag at the beginning

4. Copy the Generated Code

  • Click Copy Code to copy the entire schema block

5. Add the Code to the Cluster Page

  • Open the Cluster Page associated with this business
  • Scroll down to the Schema Section
  • Paste the copied code into the designated area

6. Save and Publish Again

  • Click Save to apply your changes
  • Then click the Publish button to update the live page

Step 10: Update Pillar Page

1. Go to the Pillar Page

  • Open the Pillar Page for the same location as the cluster page you just created

2. Find the “Other Keywords” Section

  • Scroll down the page until you find the Other Keywords section.

3. Check for the Keyword

  • Look to see if the new keyword (used in the cluster page) is already listed

4. Add or Update the Keyword

  • If the keyword is already listed:
    • Highlight the keyword and add a link to the cluster page you just created
  • If the keyword is not listed:
    • Add the keyword to the Other Keywords section
    • Then link it to the cluster page

5. Save and Publish

  • Click the Save button
  • Then click the Publish blue button to make your changes live